Vodafone, with the support of brand experience agency Wasserman, celebrated the 30th anniversary of the first mobile phone call, with a gig headlined by hip-hop group RUN-DMC and the rising star Raleigh Ritchie, at music venue Scala. Anyone in the UK and Italy could view this gig live in 360º as the show was live-streamed over Vodafone’s 4G network on smartphones through an app, called ‘Power To’ and also on Vodafone UK YouTube channel and Vodafone Italy’s Facebook Page.
Mativision®™, working for Wasserman, produced the 360º filming and live streamed multiple 360º cameras over Vodafone’s 4G network for the first time ever. The live streamed 360º cameras were interactive and could be selected and controlled by users during the whole show.