Samsung showcased its Galaxy S7 and Gear VR products with a live and interactive experience featuring the band Years & Years. Band’s performance was filmed by multiple 360 cameras & Live Streamed in 360 VR by Mativision®™ with great success. Gear VR holders got access to the private gig by simply downloading the corresponding App developed by Mativision®™ and putting on their Gear Headsets.

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