Mativision®™ was called in to film 360 interactive content with Jeep Cherokee to be used for a Virtual Experience with Oculus Rift. Filming took place on location in Marrakech/Morocco in April. Several 360-degree video sequences were filmed with the cars driven in diverse, carefully selected 4×4 driving/environments in order to produce diverse levels of virtual driving experiences. The Experiences will be used to present virtual test drives at Milan Expo / Motor show as well as other digital channels.