The experience of sitting in the passenger seat of a super mini car, the new Abarth 500, while a professional driver races around a circuit in Italy or passes at high speed through a purpose-built off-road track was captured in the unique Mativision®™ way in the first week of December 2014. Three days of filming produced a lot of super-adrenaline content that forms the core of an Oculus Rift interactive experience for a select few.